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Does board diversity influence firms’ corporate social responsibility reputation?
Social Responsibility Journal Pub Date : 2020-11-02 , DOI: 10.1108/srj-04-2020-0143
Caroline C. Hartmann , Jimmy Carmenate

Purpose

Board diversity positively impacts corporate social responsibility (CSR); however, there is limited evidence on how board diversity affects the reputation of organizations that are involved in CSR. The purpose of this paper is to examine the effect board diversity has on socially responsible firms’ corporate social responsibility reputation (CSRR). The authors specifically examine this relationship because an organization’s corporate reputation may be very different to its CSRR gained through engagement in socially responsible activities.

Design/methodology/approach

The authors use the CSR reputation scores for the top 100 most socially responsible global companies provided by the RepTrak Database as a measure of CSRR. Board diversity measures are calculated for gender, ethnicity and education to measure their impact on social reputation. The sample for this study consists of 146 observations for the period 2013–2017.

Findings

The authors find a significant and positive relation between having a combination of women and ethnically diverse members on the board and firms’ CSRR. The authors also find a significant positive effect on CSRR when the board is composed of women and educationally diverse members.

Research limitations/implications

Board diversity characteristics continue to impact organizations’ decision-making processes and their involvement in CSR activities as public stakeholders demand greater representation of females and minorities on the board. Because research on board diversity is in its infancy, the authors urge scholars to continue to investigate the impact board diversity has on an organization’s motivation to be socially responsible as well as how it affects their CSRR.

Practical implications

The findings of this study highlight the importance stakeholders place on an organization’s social responsibility reputation and the positive effects of board diversity in managing their CSRR.

Social implications

The findings provide evidence that the composition of the board can influence a company’s engagement in CSR activities and their CSRR as perceived by its stakeholders.

Originality/value

This study contributes to the CSR literature by introducing the concept of CSRR. To the best of the authors’ knowledge, this study also extends research in the diversity literature by examining the relationship between board diversity variables and an organization’s CSRR. The findings highlight the importance of having a diverse board composed of ethnically and educationally varied individuals and provide evidence of a link between organizations’ involvement in socially responsible activities and their CSRR.



中文翻译:

董事会多元化是否会影响公司的企业社会责任声誉?

目的

董事会多元化对企业社会责任 (CSR) 产生积极影响;然而,关于董事会多元化如何影响参与企业社会责任的组织的声誉的证据有限。本文的目的是检验董事会多元化对社会责任公司的企业社会责任声誉 (CSRR) 的影响。作者特别研究了这种关系,因为一个组织的企业声誉可能与其通过参与社会责任活动获得的 CSRR 大不相同。

设计/方法/方法

作者使用 RepTrak 数据库提供的 100 家最具社会责任感的全球公司的 CSR 声誉分数作为衡量 CSRR 的标准。董事会多元化指标针对性别、种族和教育进行计算,以衡量它们对社会声誉的影响。本研究的样本包括 2013-2017 年期间的 146 个观察结果。

发现

作者发现董事会中女性和不同种族成员的组合与公司的 CSRR 之间存在显着的正相关关系。作者还发现,当董事会由女性和不同教育背景的成员组成时,对 CSRR 有显着的积极影响。

研究限制/影响

董事会多元化特征继续影响组织的决策过程及其参与企业社会责任活动,因为公共利益相关者要求董事会中有更多的女性和少数族裔代表。由于对董事会多元化的研究尚处于起步阶段,作者敦促学者继续调查董事会多元化对组织承担社会责任的动机的影响以及它如何影响其 CSRR。

实际影响

本研究的结果强调了利益相关者对组织社会责任声誉的重视,以及董事会多元化在管理其 CSRR 方面的积极影响。

社会影响

调查结果提供证据表明,董事会的组成可以影响公司对企业社会责任活动的参与以及利益相关者所认为的企业社会责任。

原创性/价值

本研究通过引入 CSRR 的概念为 CSR 文献做出了贡献。据作者所知,本研究还通过检查董事会多元化变量与组织的 CSRR 之间的关系扩展了多元化文献的研究。调查结果强调了拥有一个由不同种族和教育背景的个人组成的多元化董事会的重要性,并提供了组织参与社会责任活动与其 CSRR 之间联系的证据。

更新日期:2020-11-02
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