Review of Behavioral Finance Pub Date : 2020-10-02 , DOI: 10.1108/rbf-06-2020-0126 Matúš Sloboda 1 , Patrik Pavlovský 1 , Emília Sičáková-Beblavá 1
Purpose
The objective was to increase earnings of the city of Prievidza from waste disposal fee by proactive communication – reminder (a letter) and leaflets with targeted framing. The quasi-experiment aims to find out which type of leaflet framing (an injunctive social norm or public good) causes the most effective change in the debtors' behaviour.
Design/methodology/approach
The article presents the results of a behavioural quasi-experiment, carried out on a local government level. The effectiveness of the intervention was tested in a quasi-experiment with the sample size 712, which is 35% of all waste disposal fee debtors in Prievidza.
Findings
The intervention that has proven to be the most effective was a reminder together with an injunctive social norm leaflet. It resulted in a 1.7 times higher probability for the debt to be paid. The results also indicate that a reminder is significantly more effective if targeted at debtors who only owe one payment–this group was three times more likely to pay their debt after being exposed to the intervention.
Practical implications
Public policy recommendation is to primarily target the group of debtors who owe one payment.
Originality/value
Another testing and replication of this experiment design is highly important. Nonetheless, the first testing (field quasi-experiment) shows the potential of using the notification as well as social norm framing. It also appears that self-governments should use notifications to primarily address debtors without a long history of non-payment.
中文翻译:
行为干预对增加地方收费收入的有效性
目的
目标是通过主动沟通——提醒(一封信)和带有针对性框架的传单来增加普里维扎市的垃圾处理费收入。准实验旨在找出哪种类型的传单框架(禁令性社会规范或公共物品)最有效地改变了债务人的行为。
设计/方法/方法
本文介绍了在地方政府层面进行的行为准实验的结果。干预的有效性在一项准实验中进行了测试,样本量为 712,占 Prievidza 所有废物处理费债务人的 35%。
发现
被证明是最有效的干预措施是提醒和禁令性社会规范传单。这导致偿还债务的可能性提高了 1.7 倍。结果还表明,如果针对只欠一笔款项的债务人进行提醒,则提醒效果要显着提高——该群体在受到干预后偿还债务的可能性是其三倍。
实际影响
公共政策建议主要针对欠一次还款的债务人群体。
原创性/价值
这个实验设计的另一个测试和复制是非常重要的。尽管如此,第一次测试(现场准实验)显示了使用通知以及社会规范框架的潜力。似乎自治政府应该使用通知主要解决没有长期不付款历史的债务人。