Purpose

The purpose of this paper is to establish mall attractiveness factors in Kuwait, examine the relationship between mall dimensions and mall patronage and explore the impact of mall size and distance on mall patronage.

Design/methodology/approach

Data from 190 shopping mall visitors were analyzed using Stata software. Factor analysis was used to identify the mall attraction factors, and regression models were run to analyze their relationships with people’s frequency of visits to shopping malls and the amount of time spent per visit.

Findings

The results unearth five important factors, namely, performance of buying, entertainment, social activities, physical atmosphere and location. Analysis reveals that the performance of buying and social activities factors had a significant impact on the frequency of visits, while the amount of time spent per visit was significantly affected only by the social activities factor. Furthermore, mall size is more important than distance to the mall. Finally, gender differences in shoppers’ mall preferences and behaviors were reported.

Practical implications

On the practical level, shopping mall developers and managers can use the attraction scale to develop attractive malls and effective marketing strategies. Researchers can use findings to confirm the factors extracted in the study and for further research on the topic.

Originality/value

This study extends theories on consumers’ preferences and behaviors. It provides empirical evidence about the impact of attractive mall dimensions on shoppers’ patronage in Kuwait, an understudied context.

中文翻译：

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距离和吸引力对光顾购物中心的重要性

目的

本文的目的是建立科威特的购物中心吸引力因素，研究购物中心规模与顾客光顾之间的关系，并探讨购物中心规模和距离对顾客光顾的影响。

设计/方法/方法

使用Stata软件分析了来自190个购物中心访客的数据。因子分析用于识别购物中心的吸引力因素，并运行回归模型来分析它们与人们对购物中心的访问频率以及每次访问所花费的时间之间的关系。

发现

结果揭示了五个重要因素，即购买的表现，娱乐，社交活动，体育氛围和位置。分析表明，购买和社交活动的因素对访问的频率有显着影响，而每次访问所花费的时间仅受社交活动因素的显着影响。此外，购物中心的规模比到购物中心的距离更重要。最后，报告了购物者的购物偏好和行为中的性别差异。

实际影响

在实践层面上，购物中心开发商和管理者可以利用吸引力规模来开发有吸引力的购物中心和有效的营销策略。研究人员可以利用发现来确认研究中提取的因素，并对该主题进行进一步的研究。

创意/价值

这项研究扩展了有关消费者偏好和行为的理论。它提供了经验证据，证明了有吸引力的购物中心规模对科威特购物者的光顾的影响，这是一个未被充分研究的背景。