Purpose

One of the leading factors that shape product and service delivery are data collected in databases and other repositories maintained by companies. The transformation of such data into knowledge and wisdom may constitute a new source of income. This paper aims to explore how small/medium-sized enterprises (SMEs) advance their business models (BMs) around data to handle data-driven products and how this contributes to their innovativeness and performance.

Design/methodology/approach

To investigate the phenomenon, the as-is BM of a multinational SME was mapped and its limitations were revealed through a qualitative study. The BM canvas was used. Then the data-driven approach was innovated within the facility management (FM) industry, where a high volume of operational and sensor-based data being collected creates added value in terms of new data-based products.

Findings

A data-driven business model (DDBM) blueprint for the FM industry that supports the need to complement service-driven operations with the data-driven approach is delivered. Enhanced BM equips a facility manager with additional managerial tools that enable decreasing property utilization costs and opens up new opportunities for generating revenue. This paper drafts the way to evolve from service to data-driven business and point out the attitudes that managers should adopt to promote and implement DDBM.

Practical implications

The DDBM constitutes a guideline that supports FM organizations in focusing their activities and resources on generating business value from data and monetizing data-driven products.

Originality/value

The research expands knowledge regarding BMs and their evolution. The gap regarding the DDBM innovation within the FM industry is filled.

中文翻译：

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数据驱动的业务模型开发–来自设施管理行业的见解

目的

决定产品和服务交付的主要因素之一是公司维护的数据库和其他存储库中收集的数据。将这些数据转化为知识和智慧可能构成一种新的收入来源。本文旨在探讨中小型企业（SME）如何围绕数据改进其业务模型（BM）以处理数据驱动型产品，以及这如何有助于其创新性和性能。

设计/方法/方法

为了调查这种现象，绘制了一家跨国SME的BM，并通过定性研究揭示了其局限性。使用了BM画布。然后，在设施管理（FM）行业中对数据驱动的方法进行了创新，在该行业中，收集的大量操作数据和基于传感器的数据为基于数据的新产品创造了附加值。

发现

交付了FM行业的数据驱动业务模型（DDBM）蓝图，该蓝图支持使用数据驱动方法补充服务驱动操作的需求。增强型BM为设施经理提供了额外的管理工具，这些工具可以降低物业利用成本，并为创收开辟了新的机会。本文草拟了从服务向数据驱动型业务发展的方法，并指出了管理人员在推广和实施DDBM时应采取的态度。

实际影响

DDBM构成了一个指南，可支持FM组织将其活动和资源集中在通过数据产生业务价值和将数据驱动的产品货币化上。

创意/价值

该研究扩展了有关BM及其进化的知识。FM行业中有关DDBM创新的空白得以填补。