Purpose

This paper aims to analyze how knowledge networks can be configured within a value chain and provide evidence of the coexistence of multiple knowledge networks in the same value chain.

Design/methodology/approach

The empirical setting is the Conegliano Valdobbiadene Prosecco Superiore DOCG wine cluster in the Veneto region of Northeast Italy. Data was collected through the administration by telephone of a semi-structured questionnaire to 37 oenologists, sales managers, production managers and owners of bottling companies in the district. The authors used social network analysis tools to map knowledge networks in the Prosecco cluster.

Findings

The results shed light on the importance of singling out knowledge networks in clusters at the value chain level to aid practitioners and researchers in this field. In fact, this research proves the existence of knowledge networks specificities related to the various phases of the production process.

Research limitations/implications

This study has certain limitations. The most relevant is connected to the choice to limit the analysis to a specific cluster. Future research might extend this type of analysis to multiple clusters in different locations.

Practical implications

The authors explain that in the cluster they studied, internationalization, as a common objective, might be made easier if firms could establish a more developed sales knowledge network.

Social implications

The relational approach to value chain enables disentangling specific roles of each actors. The social dimension of the value chain is taken in consideration.

Originality/value

The authors show that a firm operating in the wine industry can have different knowledge networks in the same value chain. This work adds to previous literature on knowledge networks in clusters by shedding light on an important, but still understudied aspect in the cluster functioning. Knowledge diffusion in clusters is not only uneven but is also value chain stage specific. By intersecting literature on knowledge networks, value chain and cluster research, the authors proposed a new perspective of analysis of the wine industry.

中文翻译：

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普罗塞克还有一个故事要讲：同一价值链中多个知识网络的共存

目的

本文旨在分析如何在价值链中配置知识网络，并提供同一价值链中多个知识网络共存的证据。

设计/方法/方法

实证环境是意大利东北部威尼托地区的 Conegliano Valdobbiadene Prosecco Superiore DOCG 葡萄酒集群。数据是通过行政部门通过电话向该地区的 37 位酿酒师、销售经理、生产经理和装瓶公司的所有者进行的半结构式问卷调查收集的。作者使用社交网络分析工具来映射 Prosecco 集群中的知识网络。

发现

结果揭示了在价值链层面挑选出集群中的知识网络以帮助该领域的从业者和研究人员的重要性。事实上，这项研究证明了与生产过程各个阶段相关的知识网络特性的存在。

研究限制/影响

本研究有一定的局限性。最相关的是将分析限制在特定集群的选择。未来的研究可能会将这种类型的分析扩展到不同位置的多个集群。

实际影响

作者解释说，在他们研究的集群中，如果公司能够建立更发达的销售知识网络，作为共同目标的国际化可能会变得更容易。

社会影响

价值链的关系方法可以分解每个参与者的特定角色。考虑了价值链的社会维度。

原创性/价值

作者表明，在葡萄酒行业运营的公司可以在同一价值链中拥有不同的知识网络。这项工作通过阐明集群功能中一个重要但仍未得到研究的方面，增加了先前关于集群中知识网络的文献。集群中的知识传播不仅不均衡，而且还具有特定的价值链阶段。作者通过交叉知识网络、价值链和集群研究的文献，提出了分析葡萄酒行业的新视角。