当前位置: X-MOL 学术International Journal of Tourism Cities › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Influence of tourists’ sociodemographic characteristics on their perception of destination personality and emotional experience of a city break destination
International Journal of Tourism Cities Pub Date : 2020-12-08 , DOI: 10.1108/ijtc-05-2020-0105
Ivana Šagovnović , Sanja Kovačić

Purpose

The purpose of this paper is to investigate the influence of tourists’ sociodemographic characteristics on their perception of destination personality and emotional experience on the example of the city break tourism destination.

Design/methodology/approach

To examine this relationship, survey research was conducted on a sample of 203 national and international tourists who visited Novi Sad, the second-largest city in Serbia.

Findings

Research results confirmed the role of travelers’ sociodemographic variables in shaping their emotional experience and destination personality perception. The findings pointed out significant divergences in the perception of emotional experience in the case of respondents’ education level, previous visits to the city and travel companion. On the other hand, the analysis showed that repeat visitors significantly differed from first-time visitors regarding destination personality perception. In addition, differences in both destination personality and emotional experience assessment were found between national and international city break travelers.

Originality/value

The current study is first to focus on the role of travelers’ sociodemographic variables in simultaneous modeling of their perception of destination personality and emotional experience within the city break destination context. Besides, results revealed some new influencing factors of both destination personality and emotional experience perception, thus contributing to the existing tourism literature. In addition, this paper offers useful practical implications for city break marketers to adapt promotional activities, more effectively present the desired brand personality of the city to different sociodemographic categories of tourists and sustain repeat tourists’ perception of Positive surprise.



中文翻译:

游客的社会人口统计学特征对他们对目的地个性的感知和城市度假目的地的情感体验的影响

目的

本文的目的是研究旅游者的社会人口统计学特征对他们对目的地个性和情感体验的感知的影响,以城市度假旅游目的地为例。

设计/方法/方法

为了检验这种关系,对203位访问塞尔维亚第二大城市诺维萨德的203名国内外游客进行了调查研究。

发现

研究结果证实了旅行者的社会人口统计学变量在塑造他们的情感体验和目的地个性感知方面的作用。调查结果指出,在受访者的教育水平,以前去过城市和旅行同伴的情况下,对情感体验的理解存在很大差异。另一方面,分析表明,回头客在目的地人格知觉方面与初次探访者明显不同。此外,在国家和国际城市休假旅行者之间,在目的地人格和情感体验评估方面也存在差异。

创意/价值

当前的研究首先关注的是旅行者的社会人口统计学变量在同时模拟他们在城市休假目的地环境中对目的地个性和情感体验的感知中的作用。此外,研究结果还揭示了目的地人格和情感体验感知的一些新影响因素,从而为现有的旅游文献做出了贡献。此外,本文还为城市休闲营销人员适应促销活动,更有效地向不同的社会人口学类别的游客展示城市所需的品牌个性并维持回头客对积极惊喜的感知提供了有益的实践意义。

更新日期:2020-12-08
down
wechat
bug