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Guide to giving during the COVID-19 pandemic: the moderating role of religious belief on donor attitude
International Journal of Ethics and Systems Pub Date : 2020-12-03 , DOI: 10.1108/ijoes-08-2020-0133
Adel Sarea , Saeed Awadh Bin-Nashwan

Purpose

This study aims to empirically explore donors’ responses to fundraising appeals to mitigate the socio-economic impact of the COVID-19 crisis. Some governments worldwide have launched fundraising campaigns to support the pandemic relief efforts, such as the Feena Khair* campaign in the Kingdom of Bahrain. Specifically, the study examines how the internal and external aspects can fuel beliefs in the inclination of donors to give money.

Design/methodology/approach

A quantitative survey instrument was developed, validated and disseminated. A total of 263 usable responses were obtained using the snowballing sampling technique. Partial least squares-structural equation modeling was used to analyze the research model and obtain meaningful results.

Findings

The results show that external aspects, i.e. charity projects and trust in charities, have a significant relationship with donors’ attitudes toward fundraising appeal for the COVID-19 fight. Interestingly, the study demonstrates a significant moderating effect of internal values of religious beliefs on the positive relationship between external aspects and attitude to give money.

Practical implications

The results suggest that governments and non-profit organizations should consider the important role of religious beliefs in driving people’s attitudes to engage in fundraising appeals to fight the pandemic. These findings could generate better insights and policies that boost relief and donation efforts in many ways, such as embarking on sensitization programs to create sufficient awareness on the importance of giving and social solidarity during this challenging time, strengthening the religious faith of donors, setting up charity projects with inclusive information and nurturing a high level of public confidence in charities.

Originality/value

This study is likely the first study to focus on fundraising campaign attitudes during the COVID-19 pandemic in Bahrain. It is a pioneer study scrutinizing the moderating effect of religious beliefs on the association between extrinsic perspectives of donors and their attitudes toward monetary donations.



中文翻译:

COVID-19大流行期间的捐赠指南:宗教信仰对捐赠者态度的调节作用

目的

这项研究旨在从经验上探索捐助者对筹款呼吁的反应,以减轻COVID-19危机的社会经济影响。世界各地的一些政府已经发起了筹款运动,以支持大流行的救灾工作,例如巴林王国的Feena Khair *运动。具体来说,该研究考察了内部和外部方面如何激发人们对捐赠者倾向于捐钱的信念。

设计/方法/方法

开发,验证和传播了一种定量调查工具。使用滚雪球采样技术总共获得了263个可用响应。利用偏最小二乘结构方程模型对研究模型进行分析,得出有意义的结果。

发现

结果表明,外部方面,即慈善项目和对慈善的信任,与捐助者对于COVID-19战斗的筹款呼吁态度有关。有趣的是,该研究证明了宗教信仰的内部价值对外部方面和奉献态度之间积极关系的显着调节作用。

实际影响

结果表明,政府和非营利组织应考虑宗教信仰在驱动人们参与抗击流行病的筹款呼吁的态度中的重要作用。这些发现可以产生更好的见解和政策,以多种方式促进救济和捐赠工作,例如,开展宣传计划,以在这一充满挑战的时期充分认识捐赠和社会团结的重要性,加强捐助者的宗教信仰,慈善项目提供了包容性信息,并培养了公众对慈善的高度信任。

创意/价值

这项研究可能是针对巴林COVID-19大流行期间筹款活动态度的第一项研究。这是一项开创性研究,研究宗教信仰对捐赠者的外在看法与他们对金钱捐赠的态度之间的联系所产生的调节作用。

更新日期:2020-12-03
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