Purpose

The purpose of this paper is to assess the current state of consumer education in the context of responsible gambling in Macao and to suggest ways in which Macao could enhance its consumer education efforts to meet its challenges with regard to responsible gambling.

Design/methodology/approach

Exploratory and interpretative approaches have been adopted to suggest why and how Macao should strengthen responsible gambling education. The methodology involved extensive review of relevant academic research, government documents and reports related to Macao's responsible gambling initiatives.

Findings

Effective long-term responsible gambling education is needed in Macao to further people's understanding of gambling and gambler's fallacy. The government should take leadership in influencing all stakeholders toward effective initiatives and behaviors related to responsible gambling education.

Originality/value

Although research on responsible gambling education is still in its infancy, its importance in reducing common misconceptions about gambling has already been established. This study contributes to strengthen Macao's responsible gambling practices by proposing several changes needed to provide desired outcomes through consumer education.

中文翻译：

---

加强澳门负责任赌博行为的薄弱环节：消费者教育视角

目的

本文旨在评估澳门负责任博彩背景下的消费者教育现状，并建议澳门如何加强消费者教育工作，以应对负责任博彩方面的挑战。

设计/方法/方法

采用探索性和解释性的方法，就澳门为何以及如何加强负责任赌博教育提出建议。该方法涉及广泛审查与澳门负责任赌博倡议相关的相关学术研究、政府文件和报告。

发现

澳门需要有效的长期负责任赌博教育，以加深人们对赌博和赌徒谬误的认识。政府应带头影响所有利益相关者，以采取与负责任赌博教育相关的有效举措和行为。

原创性/价值

尽管对负责任赌博教育的研究仍处于起步阶段，但它在减少对赌博的普遍误解方面的重要性已经确立。这项研究通过提出通过消费者教育提供预期结果所需的几项改变，有助于加强澳门的负责任赌博行为。