Purpose

The success of corporate community involvement depends on employees' perception of and intention to participate in the associated activities. This paper explores personal and perceived organizational factors that influence casino employees' intention to participate in community involvement activities using the extended value-attitude-intention model.

Design/methodology/approach

Based on a literature review on corporate community involvement in the hospitality industry and the value-attitude-intention hierarchy, a theoretical model that links perceived societal value to employees' behavioral intention was established. The model was tested using responses from 322 Macao's casino employees.

Findings

Results of structural equation modeling showed that perceived societal value of corporate community involvement and perceived societal pressure significantly influenced employees' attitude toward community involvement while perceived societal pressure also significantly influenced perceived facilitating conditions. Additionally, employees' attitude toward corporate community involvement and perceived facilitating conditions affected their intention to participate in corporate community involvement activities.

Originality/value

Casinos use corporate community involvement as a way of counteracting the negative impacts of commercial gaming and supporting local communities. Hence, it is vital to understand the mechanism of engaging casino employees in corporate community involvement activities.

中文翻译：

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赌场员工参与企业社区参与活动的意向——扩展的价值-态度-意向模型

目的

企业社区参与的成功取决于员工对参与相关活动的看法和意愿。本文使用扩展的价值-态度-意向模型探讨了影响赌场员工参与社区参与活动意向的个人和感知组织因素。

设计/方法/方法

基于对酒店业企业社区参与和价值-态度-意图层次的文献回顾，建立了将感知社会价值与员工行为意图联系起来的理论模型。该模型使用来自 322 名澳门赌场员工的反馈进行了测试。

发现

结构方程模型的结果表明，企业社区参与的感知社会价值和感知社会压力显着影响员工对社区参与的态度，而感知社会压力也显着影响感知便利条件。此外，员工对企业社区参与的态度和感知的便利条件影响了他们参与企业社区参与活动的意愿。

原创性/价值

赌场利用企业社区参与来抵消商业博彩的负面影响和支持当地社区。因此，了解让赌场员工参与企业社区参与活动的机制至关重要。