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CRITICAL SUCCESS FACTORS IN THE FRONT END OF INNOVATION: RESULTS FROM AN EMPIRICAL STUDY
International Journal of Innovation Management Pub Date : 2020-10-15 , DOI: 10.1142/s1363919621500468
SIMON WAGNER 1 , PETER M. BICAN 1 , ALEXANDER BREM 2, 3
Affiliation  

This study empirically analyses the effects of five critical success factors on the front end of innovation and new product development success. Data from a self-developed questionnaire on a cross-industry sample of 77 German-based small- and medium-sized firms were collected through an online survey. Accouting for factors not included in previous studies, the results indicate that strategic alignment, creative encouragement, and external collaboration are the key predictors of front-end success. Surprisingly, the impact of process formalisation and the importance of cross-functional collaboration for front-end success could not be supported. We conject that collaboration in the front end of innovation must exceed simple communication and information exchange to significantly effect front-end success. Managerial implications of this study include the need for an internal search for ideas by fostering employees’ creative abilities while simultaneously remaining open to external input. Also, activities in the front end of innovation should be aligned with the organisation’s overall business strategy to promote successful ideation.

中文翻译:

创新前端的关键成功因素:实证研究的结果

本研究实证分析了五个关键成功因素对前端创新和新产品开发成功的影响。通过在线调查收集了针对 77 家德国中小企业的跨行业样本的自主开发问卷数据。考虑到以前研究中未包含的因素,结果表明,战略一致性、创造性鼓励和外部合作是前端成功的关键预测因素。令人惊讶的是,无法支持流程形式化的影响以及跨职能协作对前端成功的重要性。我们推测,创新前端的协作必须超越简单的沟通和信息交换,才能显着影响前端的成功。这项研究的管理意义包括需要通过培养员工的创造能力,同时保持对外部输入的开放态度,从而在内部寻找想法。此外,创新前端的活动应与组织的整体业务战略保持一致,以促进成功的构想。
更新日期:2020-10-15
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