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BUSINESS MODEL INNOVATION AND BUSINESS PERFORMANCE IN AN INNOVATIVE ENVIRONMENT
International Journal of Innovation Management Pub Date : 2020-09-26 , DOI: 10.1142/s1363919621500365
MOEMA PEREIRA NUNES 1, 2 , RAFAEL DO VAL PEREIRA 1
Affiliation  

Business model innovation (BMI) is a subject that has been much investigated in recent decades. Despite this growing interest, and the general assumption that BMI contributes to business performance (BP), an absence of scale remains as a limitation, and more research is required regarding this correlation. We analysed the correlation of BMI, in terms of value creation, proposition and capture, and BP regarding consumer satisfaction, market effectiveness and current profitability. Our samples consist of 51 companies located in technological parks in Brazil and we used self-reported data to conduct the study. As a result, it was identified that there is a positive correlation regarding BMI and BP as main concepts. Value creation and proposition are also positively correlated, with BP as an aggregated variable and with customer satisfaction. Value capture, market effectiveness and current profitability do not present a positive correlation with the other variables.

中文翻译:

创新环境下的商业模式创新和商业绩效

商业模式创新 (BMI) 是近几十年来备受关注的主题。尽管人们对此越来越感兴趣,并且普遍假设 BMI 有助于业务绩效 (BP),但缺乏规模仍然是一个限制,需要对这种相关性进行更多研究。我们分析了 BMI 在价值创造、主张和获取方面的相关性,以及 BP 在消费者满意度、市场有效性和当前盈利能力方面的相关性。我们的样本由位于巴西科技园区的 51 家公司组成,我们使用自我报告的数据进行研究。结果发现,BMI和BP作为主要概念存在正相关关系。价值创造和主张也呈正相关,BP 作为一个聚合变量并与客户满意度呈正相关。
更新日期:2020-09-26
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