Organizational identity (OI) is a critical concept in understanding what is central, distinctive, and enduring to an organization. For headquarters of a multinational corporation that command multiple subsidiaries across nations and cultures, addressing a unified OI is challenging. Specifically, within tourism and hospitality management, scant attention has been paid to examine multinational tourism and hospitality corporations using OI frameworks. Thus, through a social constructionist lens, this paper aims to explore corporate and property OI of a multinational hotel corporation by using a single bounded case in Mexico. Data collection included interviews, focus groups, direct observations, and internal documentation. Findings indicated the connection and disconnection between corporate and property OI through localization and power dynamics. Theoretical and industry implications clarify insights to better understand the OI complexities in a multinational hotel corporation setting.

组织身份（OI）是了解什么是组织的核心，独特和持久性的关键概念。对于一个跨国公司的总部来说，该跨国公司指挥着不同国家和文化的多个子公司，要解决统一的OI是一项挑战。具体而言，在旅游和酒店管理中，很少关注使用OI框架检查跨国旅游和酒店公司的情况。因此，本论文旨在通过社会建构主义的视角，以墨西哥为例，探讨跨国酒店公司的公司和财产OI。数据收集包括访谈，焦点小组，直接观察和内部文档。调查结果表明，通过本地化和权力动态，公司和财产OI之间的连接和断开。