Global conferences can play an important role in defining the direction of a field by bringing together a large number of people focused on a given subject and allowing for exchange of ideas at a scale that would otherwise not take place. Social marketing has had a 3-decade long history of conferences, starting in 1991 with the University of South Florida’s Social Marketing Conference (Kassirer et al., 2019). However, it was not until 2008, with the first World Social Marketing Conference (WSMC) in Brighton, UK, that social marketing conferences went truly global. The following editions of the WSMC took place in Australia, Canada, Ireland and USA before returning to the UK in 2019. The sixth WMSC took place in Edinburgh on the 4th and 5th of June 2019. It brought together 305 delegates, across five continents. The conference included 109 accepted papers, among posters and oral presentations (World Social Marketing Conference, 2019).

中文翻译：

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把握社会营销脉搏：2019年世界社会营销会议

全球会议可以通过聚集大量专注于给定主题的人员，并允许以其他方式无法进行的规模的思想交流来确定领域的方向，发挥重要作用。社交营销已有3年的悠久会议历史，从1991年始于南佛罗里达大学的社交营销会议（Kassirer等人，2019）。但是，直到2008年，随着在英国布莱顿举行的第一届世界社会营销会议（WSMC），社会营销会议才真正走向全球。以下版本的WSMC在澳大利亚，加拿大，爱尔兰和美国举行，然后于2019年返回英国。第六届WMSC于2019年6月4日至5日在爱丁堡举行。来自五大洲的305名代表参加了会议。