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Envisioning PR research without taking organizations as collective actors for granted: A rejoinder and extension to Hou
Public Relations Inquiry Pub Date : 2021-01-18 , DOI: 10.1177/2046147x20987337
Alexander Buhmann 1 , Dennis Schoeneborn 2
Affiliation  

In a recent article in Public Relations Inquiry, Jenny Hou has fittingly argued for a stronger focus on agency and actorhood in PR research. We point to two crucial aspects in which we think her arguments need to be extended, namely: (a) embracing the constitutive role of communication for organizational actorhood and agency, and (b) rethinking the role of PR in the constitution of organizational actors. We argue that such extension would allow for an important and radical twist in perspective that highlights a widely neglected question in PR research: What if the collective actorhood status of organizations is not treated as a given but rather arises from communicative attributions of such actorhood status to social entities? Finally, we develop key implications from this shift in perspective for PR scholarship, education, and practice.



中文翻译:

构想公关研究而无需将组织视为集体行动者:侯的重新加入和延伸

在最近的《公共关系查询》中,侯妮(Jenny Hou)恰当地主张在公关研究中更加关注代理和演员身份。我们指出了我们认为她的论点需要扩展的两个关键方面,即:(a)接受传播对于组织行为者和代理机构的构成性作用,以及(b)重新考虑PR在组织行为者构成中的作用。我们认为,这种扩展将导致观点发生重大而彻底的扭曲,从而突出公关研究中一个被广泛忽视的问题:如果组织的集体行动者身份不被视为既定的而是源于交往属性,该怎么办?这样的演员身份对社会实体有何影响?最后,我们从这种观点转变得出对公关奖学金,教育和实践的关键启示。

更新日期:2021-03-15
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