The Alt-Right increased its national profile during the 2016 presidential election based on its support of Donald Trump. This research becomes more salient with the media continuing to face similar challenges in framing far-right groups. The Alt-Right, like other Far Right groups worldwide, has moderated their framing to hide racist ideology. Therefore, the challenge of this article is to learn if the media allow newer far-right conservative groups to self-frame even against the advice from the Associated Press. This study uses qualitative framing analysis through grounded theory to review the coverage of the Alt-Right as a manner of examining if the group was successful in advancing its desired frames into mainstream media coverage. The results of this study suggest overall the Alt-Right was successful in reducing a direct discussion about the racist beliefs of the group within press coverage. This study continues in the tradition of framing studies of the past yet moves the genre forward as journalists negotiate increasing polarised and fragmented political communication.

基于唐纳德·特朗普的支持，Alt-Right在2016年总统大选期间提高了国家形象。随着媒体在组建极右翼团体方面继续面临类似的挑战，这项研究变得更加突出。像世界上其他极右派组织一样，Alt-Right也缓和了其构架，以掩盖种族主义意识形态。因此，本文面临的挑战是了解媒体是否允许较新的极右翼保守派团体自封为己任，即使是在美联社的建议下也是如此。。这项研究使用基于扎根理论的定性框架分析来回顾Alt-Right的报道，以此来检查该小组是否成功地将其期望的框架提升为主流媒体报道。这项研究的结果表明，总体而言，“另类权利”成功地减少了新闻报道范围内有关该群体种族主义信仰的直接讨论。这项研究延续了过去的框架研究传统，但随着记者们谈判越来越多的两极化和零散的政治交流，这种类型又向前发展了。