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Research on the method of constructing the sports marketing management system of college basketball team
The International Journal of Electrical Engineering & Education ( IF 0.941 ) Pub Date : 2021-03-08 , DOI: 10.1177/0020720920984673
Lingchai Meng 1 , Qindi Feng 1, 2
Affiliation  

Research has shown that the world’s population is currently 7.8 billion, out of which 28% are exposed to the online market. Creating a sports management system for basketball teams will thus have a great impact to the approximately 2.2 billion people using the online platforms. Since marketing is important in almost every field, we will be employing it in school sports. School sports assume a significant role in mental and physiological well-being, particularly in the information age. Its emergence has incredibly helped in the upkeep of a healthy well being and an exponential decrease in non-communicable diseases and chronic illnesses. As one of the sports being played in college institutions, Basketball is fundamental in maintaining an optimal body mass index (BMI) and reducing obesity. It should thus be encouraged. This study’s objective is to oversee the creation of a sports marketing management system (SMMS) for college basketball teams. We explain the procedural processes involved in building the management system. This is because its mere presence and practice are not sufficient to oversee its full potential, marketing is at the core of every successful implementation and it is thus necessary to create this system for this sole purpose. Creating this system, especially in this data age is so important since there are a barrage of platforms to facilitate its use. A previous study has indicated a rise in the utilization of technological gadgets, such as PCs, cell phones, and work stations. Figure 1 indicates these findings. Making a management system that may be utilized with these gadgets will subsequently help access to numerous understudies. It will likewise assist in reaching a large circle of target audience. This is because participants will be not only able to participate on-site but also off-site. This investigation discretely explains the requirement for the SMMS. It procedurally clarifies the procedures required from the conceptualization to its realization and release.



中文翻译:

构建高校篮球队体育营销管理体系的方法研究

研究表明,目前世界人口为78亿,其中28%暴露于在线市场。因此,为篮球队创建体育管理系统将对使用在线平台的大约22亿人产生巨大影响。由于行销几乎在每个领域都很重要,因此我们将在学校运动中使用行销。学校体育在心理和生理健康中起着重要作用,尤其是在信息时代。它的出现极大地帮助维持了健康,并使非传染性疾病和慢性病呈指数下降。作为大学机构进行的一项运动,篮球对于维持最佳体重指数(BMI)和减少肥胖症至关重要。因此,应予以鼓励。这项研究的目的是监督大学篮球队的体育营销管理系统(SMMS)的创建。我们解释了构建管理系统所涉及的程序过程。这是因为仅凭其存在和实践尚不足以监督其全部潜力,营销是每个成功实施的核心,因此有必要为此目的而创建此系统。创建这个系统,尤其是在这个数据时代,是如此重要,因为有大量的平台可以促进它的使用。先前的研究表明,诸如PC,手机和工作站之类的科技产品的利用率有所提高。图1显示了这些发现。制作可以与这些小工具一起使用的管理系统,将有助于随后访问大量的研究。它将同样有助于吸引大量目标受众。这是因为参与者不仅可以在现场参加,而且还可以在场外参加。该调查单独解释了SMMS的要求。它从概念上阐明了从概念化到实现和发布所需的过程。

更新日期:2021-03-15
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