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Soya Express
Asian Journal of Management Cases Pub Date : 2021-01-13 , DOI: 10.1177/0972820120978674
Kalyan Bhaskar 1 , Vijayta Doshi 2 , Poojan Chokshi 3
Affiliation  

Soya Express is a vegetarian chain of restaurants in New Delhi. It specializes in serving delicacies made of soybean, and the business is modelled along the lines of McDonald’s and KFC. Soya Express has recently expanded to Gujarat in West India and opened its first Ahmedabad outlet by partnering with a local business partner. Despite the initial positive response, the Ahmedabad store has run into multiple problems. This has affected Soya Express’ plans to expand to other cities and states. The owners now need to address issues in Ahmedabad and also decide on future expansion plans.



中文翻译:

大豆快递

Soya Express是新德里的一家素食连锁餐厅。它专门服务于大豆制成的美味佳肴,其业务沿用了麦当劳(McDonald's)和肯德基(KFC)的模式。Soya Express最近已扩展到印度西部的古吉拉特邦,并通过与当地业务合作伙伴的合作开设了首家艾哈迈达巴德分店。尽管获得了最初的积极回应,艾哈迈达巴德(Ahmedab​​ad)商店还是遇到了许多问题。这影响了Soya Express扩展到其他城市和州的计划。业主现在需要解决艾哈迈达巴德(Ahmedab​​ad)的问题,并决定未来的扩展计划。

更新日期:2021-03-15
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