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Measuring Real-Time Response in Real-Life Settings
International Journal of Public Opinion Research ( IF 1.8 ) Pub Date : 2020-01-22 , DOI: 10.1093/ijpor/edz050
Thomas Waldvogel 1 , Thomas Metz 1
Affiliation  

Abstract
Real-time response (RTR) measurement is an important technique to assess human processing of information. Ever since Maier et al. verified the reliability and validity of physical RTR devices in this journal a decade ago, there has been a growing trend toward virtual measurement platforms to overcome the limitations of conventional, laboratory-based methods. We introduce the Debat-O-Meter, a novel online RTR platform for mobile devices, which allows researchers to measure how viewers perceive political debates in the setting of their private homes. We draw on a large study (N = 5,660) conducted during the 2017 German general election campaign and show that virtualized measurement indeed facilitates diverse and large N field studies while simultaneously conforming to established standards of reliability and validity.


中文翻译:

在实际设置中测量实时响应

摘要
实时响应(RTR)测量是评估人员对信息的处理的一项重要技术。自Maier等人以来。十年前,该杂志验证了物理RTR设备的可靠性和有效性,因此,虚拟测量平台已逐渐克服传统的基于实验室的方法的局限性。我们介绍了Debat-O-Meter,这是一种用于移动设备的新型在线RTR平台,它使研究人员能够评估观众在私人住宅环境中如何看待政治辩论。我们进行了一项大型研究(N = 5660)在2017年德国大选期间进行,结果表明虚拟化的测量确实促进了多种多样的大型N田野研究,同时符合既定的信度和效度标准。
更新日期:2020-01-22
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