Shirley Jackson’s essays in popular women’s magazines negotiate the gendered tensions and commercial contradictions of postwar print culture. This essay shows how the women in Jackson’s essays are figures of the fraught convergence of women’s public affiliation and the restrained politics of gender critique. These female figures are also representative of broader issues in US print culture after the Second World War. In particular, Jackson’s essays represent how a certain strain of feminist writing—sometimes known as “domestic humor”—was absorbed within the market forces of print capitalism. To explain this absorption, I draw on mid-century theories of market segmentation.

中文翻译：

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市场细分与雪莉·杰克逊的国内幽默

雪莉·杰克逊 (Shirley Jackson) 在流行女性杂志上的文章探讨了战后印刷文化的性别紧张和商业矛盾。这篇文章展示了杰克逊文章中的女性如何成为女性公共关系和性别批评的克制政治的令人担忧的融合的人物。这些女性形象也代表了二战后美国印刷文化中更广泛的问题。特别是，杰克逊的文章代表了某种女权主义写作——有时被称为“家庭幽默”——是如何被印刷资本主义的市场力量所吸收的。为了解释这种吸收，我借鉴了世纪中叶的市场细分理论。