Wine consumption is affected by intertwined needs generated by factors such as production and marketing methods, as well as by the individual's desire for social differentiation in a democratised mass drinking culture. Our study sought to determine whether consumption patterns have changed in the Italian province of Trentino and how such changes may have affected the meaning that wine drinkers living in this area assign to the concept of quality in wine. The paper presents a qualitative study (n=57 interviews) carried out in a wine producing region in north-east Italy. In addition to investigating the changes that have taken place in the area's wine drinking culture, the study also focuses on how consumers perceive and define wine quality. The findings show that economic, political and social factors have brought major changes in drinking culture and consumption over the last 50 years. In addition, changes in the wine industry have had a significant impact on how consumers’ views on wine quality and its key features have evolved. Nevertheless, the study found that some traditional aspects persist in the drinking culture and still determine the perception of quality.

中文翻译：

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创新与传统之间的葡萄酒品质。对不断变化的“地中海饮酒文化”的研究

葡萄酒消费受到生产和营销方法等因素产生的相互交织的需求，以及个人在民主化的大众饮酒文化中对社会差异化的渴望的影响。我们的研究旨在确定意大利特伦蒂诺省的消费模式是否发生了变化，以及这些变化如何影响居住在该地区的葡萄酒饮用者对葡萄酒质量概念的理解。本文介绍了在意大利东北部的一个葡萄酒产区进行的定性研究（n=57 次采访）。除了调查该地区葡萄酒饮用文化发生的变化外，该研究还关注消费者如何看待和定义葡萄酒的质量。研究结果表明，经济、过去 50 年来，政治和社会因素给饮酒文化和消费带来了重大变化。此外，葡萄酒行业的变化对消费者对葡萄酒质量及其主要特征的看法产生了重大影响。尽管如此，研究发现，一些传统方面仍然存在于饮酒文化中，并且仍然决定着对质量的看法。