Exploring some of the key tenets of neoliberal American culture, this article examines the historical forces behind the meteoric rise of interactive “Choose Your Own Adventure” (CYOA) children's books in the 1980s. Despite selling over 250 million copies worldwide and becoming the fourth most popular children's series of all time, the CYOA phenomenon has yet to be placed in its larger social, economic, historical or cultural context. When explaining the rise of interactive narratives, previous literature has mostly focussed on technological change – namely the invention of video games, computer consoles and hypertext narratives. Moving away from such claims, this article demonstrates how the incredible success of solely text-based CYOA books stemmed largely from the cultural ascent of individual market choice to the heart of American notions of agency, liberty, subjectivity and selfhood in the 1970s and 1980s.

中文翻译：

---

在“你”十年里养育市场的孩子：选择你自己的冒险书籍和 1980 年代美国自由选择的崛起

本文探索了美国新自由主义文化的一些关键原则，考察了 1980 年代交互式“选择你自己的冒险”(CYOA) 儿童读物迅速崛起背后的历史力量。尽管全球销量超过 2.5 亿册并成为有史以来第四大最受欢迎的儿童系列，但 CYOA 现象尚未置于其更大的社会、经济、历史或文化背景中。在解释互动叙事的兴起时，以前的文献主要关注技术变革——即电子游戏、计算机控制台和超文本叙事的发明。远离这种说法，