‘Spain is different’, the Spanish tourist board famously declared in the 1960s as part of its strategy to attract mass tourism to the country. The campaign played a key role in opening up Spain's economy during the later years of Franco's regime – the so-called apertura – following two decades of autarchic rule that had left the country geopolitically isolated. As the slogan suggested, however, exoticism was a key part of Spain's nation-branding. Ideas of Spanish difference were now marketed for their tourist appeal, with images of gypsies and flamenco joined by sizzling beaches and ice-cold sangria.

中文翻译：

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伊比利亚的梦想

“西班牙与众不同”，西班牙旅游局在 1960 年代著名地宣称，这是其吸引大众旅游到该国的战略的一部分。这场运动在佛朗哥政权后期开放西班牙经济方面发挥了关键作用——所谓的孔径– 经历了二十年的独裁统治，使该国在地缘政治上处于孤立状态。然而，正如口号所暗示的那样，异国情调是西班牙民族品牌的关键部分。西班牙差异的想法现在因其旅游吸引力而被推销，吉普赛人和弗拉门戈的图像加入了炙热的海滩和冰冷的桑格利亚汽酒。