This article argues that the self-love that motivates exchange in The Wealth of Nations (WN) can be seen as the desire for deserved approval discussed by Adam Smith in The Theory of Moral Sentiments (TMS). This often overlooked desire appears in TMS as the most representative kind of self-love. Exchange motivated by this desire emerges as the way to find confirmation through others’ appraisal of one’s own self-assessment, and thus to find an agreed-upon measure for respective deserved praise. The target in this economic relationship is that equivalence that signals mutual recognition of deserved esteem. Equivalence here is the aim and not the result of exchange, unlike a tug-of-war, where both parties try to give as little and gain as much as possible regardless of the recognition each deserves.

中文翻译：

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交流的乐趣：亚当·史密斯的第三种自爱

本文认为，在《国富论》（WN）中激发交换的自爱可以看作是亚当·斯密在《道德情操论》（TMS）中讨论的对应得认可的渴望。这种经常被忽视的欲望在TMS中作为最有代表性的一种自爱出现。由这种欲望所激发的交流作为通过他人对自己的自我评价的评价来寻找确认的方式出现，从而为各自应得的赞扬找到一致的衡量标准。这种经济关系的目标是表明相互承认应得尊重的对等。这里的对等是交换的目的，而不是结果，不像拔河比赛，双方都试图尽可能少地付出，尽可能多地获得，而不考虑各自应得的认可。