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The perception of humanness in conversational journalism: An algorithmic information-processing perspective
New Media & Society ( IF 5.310 ) Pub Date : 2021-03-12 , DOI: 10.1177/1461444821993801
Donghee Shin 1
Affiliation  

How much do anthropomorphisms influence the perception of users about whether they are conversing with a human or an algorithm in a chatbot environment? We develop a cognitive model using the constructs of anthropomorphism and explainability to explain user experiences with conversational journalism (CJ) in the context of chatbot news. We examine how users perceive anthropomorphic and explanatory cues, and how these stimuli influence user perception of and attitudes toward CJ. Anthropomorphic explanations of why and how certain items are recommended afford users a sense of humanness, which then affects trust and emotional assurance. Perceived humanness triggers a two-step flow of interaction by defining the baseline to make a judgment about the qualities of CJ and by affording the capacity to interact with chatbots concerning their intention to interact with chatbots. We develop practical implications relevant to chatbots and ascertain the significance of humanness as a social cue in CJ. We offer a theoretical lens through which to characterize humanness as a key mechanism of human–artificial intelligence (AI) interaction, of which the eventual goal is humans perceive AI as human beings. Our results help to better understand human–chatbot interaction in CJ by illustrating how humans interact with chatbots and explaining why humans accept the way of CJ.



中文翻译:

对话式新闻中对人性的感知:算法信息处理的观点

拟人化会在多大程度上影响用户在聊天机器人环境中是与人类对话还是与算法对话的感知?我们使用拟人化和可解释性的结构来开发一个认知模型,以在聊天机器人新闻的上下文中解释对话式新闻(CJ)的用户体验。我们研究了用户如何看待拟人化和解释性线索,以及这些刺激如何影响用户对CJ的感知和态度。关于为什么以及如何推荐某些项目的拟人化解释为用户带来了人性感,进而影响了信任和情感保证。通过定义基线来判断CJ的质量,并提供与聊天机器人交互的能力(涉及其与聊天机器人交互的意图),感知到的人类触发了两步交互。我们开发了与聊天机器人相关的实际含义,并确定了人类作为CJ中社交线索的重要性。我们提供了一个理论镜头,通过它可以将人性定性为人与人工智能(AI)相互作用的关键机制,其最终目标是人将AI视为人。我们的结果通过说明人类如何与聊天机器人进行交互并解释人类为何接受CJ的方式,有助于更好地理解CJ中的人与聊天机器人之间的交互。我们开发了与聊天机器人相关的实际含义,并确定了人类作为CJ中社交线索的重要性。我们提供了一个理论镜头,通过它可以将人性描述为人与人工智能(AI)交互的关键机制,其最终目标是人将AI视为人。我们的结果通过说明人类如何与聊天机器人进行交互并解释人类为何接受CJ的方式,有助于更好地理解CJ中的人与聊天机器人之间的交互。我们开发了与聊天机器人相关的实际含义,并确定了人类作为CJ中社交线索的重要性。我们提供了一个理论镜头,通过它可以将人性定性为人与人工智能(AI)相互作用的关键机制,其最终目标是人将AI视为人。我们的结果通过说明人类如何与聊天机器人进行交互并解释人类为何接受CJ的方式,有助于更好地理解CJ中的人与聊天机器人之间的交互。

更新日期:2021-03-12
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