While policies to encourage low-cost energy saving behaviors have increasingly incorporated nonfinancial behavioral science interventions to motivate behavioral change, policies to encourage large structural energy efficiency upgrades have been slow to adopt such tools to motivate consumers, relying instead on economic incentives to reduce upfront cost and targeting financial and comfort motivations. This research examines whether adding an emphasis on environmental benefits can increase interest in these upgrades and explores whether political ideology moderates the effectiveness of different environmental benefits frames. In Study 1, we explore how homeowners rate the importance of financial and nonfinancial decision factors of weatherization, a large energy efficiency upgrade, including the financial, informational, environmental, material, and social benefits and costs. We find that social factors and environmental benefits explain the most variance of any decision factor in reported likelihood to upgrade. In Study 2, we examine whether adding a description of environmental benefits of upgrades to their financial benefits can increase upgrade likelihood across political ideologies. We find that adding environmental benefits framed as mitigation of climate change increases liberals’ likelihood to upgrade but has no effect on conservatives; however, adding benefits framed as an increase in environmental stewardship and energy independence increases both liberals and conservatives’ likelihood to upgrade. This research demonstrates that, contrary to existing practice, adding environmental messages after characterizing financial benefits may increase investment likelihood for energy efficiency upgrades across the political spectrum.

虽然鼓励低成本节能行为的政策越来越多地采用非金融行为科学干预措施来激励行为改变，但鼓励大规模结构性能源效率升级的政策采用这种工具来激励消费者却进展缓慢，而是依靠经济激励措施来降低前期成本。并针对财务和舒适动机。这项研究研究了是否强调环境效益可以增加人们对这些升级的兴趣，并探讨政治意识形态是否缓和了不同环境效益框架的有效性。在研究1中，我们探讨了房主如何评估天气和重大能源效率提升（包括财务，信息，环境，材料，以及社会效益和成本。我们发现，在报告的升级可能性中，社会因素和环境效益是所有决策因素的最大差异。在研究2中，我们研究了将升级的环境利益描述添加到其财务收益中是否可以增加跨政治意识形态的升级可能性。我们发现，以缓解气候变化为框架增加环境效益会增加自由主义者的升级可能性，但对保守主义者没有影响。但是，增加环境管理和能源独立性带来的好处增加了自由派和保守派的升级可能性。这项研究表明，与现有做法相反，