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Private-label consumer studies: A review and future research agenda
International Journal of Consumer Studies ( IF 7.096 ) Pub Date : 2021-03-11 , DOI: 10.1111/ijcs.12675
Sabina Riboldazzi 1 , Antonella Capriello 2 , Drew Martin 3
Affiliation  

Focusing on the consumer studies, this review investigates the private label (PL) research to identify emerging themes and future research avenues. Through a systematic review approach, we outline theories, contexts, and methods described in 145 PLconsumer studies published over the past five decades, unveiling a growing and formative body of literature consisting of five themes aggregated into the following three overarching themes: (1) PL buyer characteristics and perceptions, (2) PL marketing stimuli, and (3) PL post-purchase-related factors. In the context of these thematic areas, the present study identifies the factors influencing PL buying decision, highlighting peculiarities and characteristics of PL consumer behavior. Finally, we delineate long-range research goals of PL consumer studies.

中文翻译:

自有品牌消费者研究:回顾和未来研究议程

本评论侧重于消费者研究,调查了自有品牌 (PL) 研究,以确定新兴主题和未来的研究途径。通过系统的回顾方法,我们概述了过去五年发表的 145 篇 PLconsumer 研究中描述的理论、背景和方法,揭示了一个不断增长和形成性的文献体系,由五个主题组成,汇总为以下三个总体主题:(1) PL买家特征和看法,(2) PL 营销刺激,以及 (3) PL 购后相关因素。在这些主题领域的背景下,本研究确定了影响 PL 购买决策的因素,突出了 PL 消费者行为的特点和特征。最后,我们描绘了 PL 消费者研究的长期研究目标。
更新日期:2021-03-11
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