Manufacturers keep bringing necessary rectifications in the products to achieve constant market penetration and high customer satisfaction. The present paper proposes a modeling framework wherein the impact of customer satisfaction with the first generation of a product is measured and its significant role has been incorporated in the adoption of a subsequent generation of the product. The model also integrates the influence of competition which is classified under two categories such that: - (a) competition within successive generations of the brand; and (b) competition among different brands. Further, model validation is performed using telecommunication industry sales data and sales are forecasted in two different ways i.e. using secondary data (a formal way) and primary data; where a survey of first-generation consumers is carried out and the concept of brand switching analysis and logistic regression have applied to analyze the market switching behavior and the satisfaction measure in the proposed models.

制造商不断对产品进行必要的整改，以实现不断的市场渗透和高客户满意度。本论文提出了一个建模框架，其中测量了客户满意度对第一代产品的影响，并将其重要作用纳入下一代产品的采用中。该模型还整合了竞争的影响，分为两类： - (a) 品牌连续几代内的竞争；(b) 不同品牌之间的竞争。此外，模型验证是使用电信行业销售数据进行的，并以两种不同的方式预测销售，即使用二级数据（正式方式）和原始数据；