当前位置: X-MOL 学术Journal of Management Analytics › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Relationship mapping of consumer buying behavior antecedents of secondhand clothing with fuzzy DEMATEL
Journal of Management Analytics ( IF 6.554 ) Pub Date : 2021-01-17 , DOI: 10.1080/23270012.2020.1870878
Maria Esther F. Medalla 1 , Kafferine D. Yamagishi 2 , Ann Myril C. Tiu 1, 3 , Reciel Ann B. Tanaid 1, 3 , Dharyll Prince M. Abellana 4, 5 , Shirley Ann A. Caballes 4 , Eula Margareth Y. Jabilles 4 , Egberto F. Selerio 4 , Miriam F. Bongo 4 , Lanndon A. Ocampo 4, 6
Affiliation  

ABSTRACT

This paper aims to identify the antecedents of buying behavior for secondhand clothing among millennials, as well as to determine their underlying causal relationships. Upon a comprehensive literature search, a total of 18 antecedents were found, and these are categorized into three motives, namely, economic, hedonic and recreational, and critical. As a case study in the Philippines, a focus group discussion among experts who are active millennial secondhand clothing users and buyers were tasked to identify the antecedents they have experienced and further confirm those extracted from the literature. To establish the causal relationships of these antecedents, categorize them into net causes or net effects, and address the vagueness associated with the decision-making process, a fuzzy DEMATEL method is used. Results reveal that avoidance of conventional channels proves to be the antecedent providing the highest impact among all other antecedents. Uniqueness, high quality, and fashion trend found to be the antecedents with the highest impacts received, making them the major net effects. Findings from this work hope to provide a framework among practitioners that would lead to a better understanding of millennials’ buying behavior for secondhand clothing.



中文翻译:

基于模糊DEMATEL的二手服装消费者购买行为前因关系图

摘要

本文旨在确定千禧一代购买二手服装的前因,并确定其潜在的因果关系。综合文献检索,共发现18条前因,分为经济动机、享乐娱乐动机和批判动机三种。作为菲律宾的一个案例研究,活跃的千禧一代二手服装用户和买家专家之间的焦点小组讨论的任务是确定他们所经历的前因,并进一步确认从文献中提取的那些前因。为了建立这些前因的因果关系,将它们分类为净原因或净效果,并解决与决策过程相关的模糊性问题,使用了模糊 DEMATEL 方法。结果表明,在所有其他前因中,避免传统渠道被证明是提供最大影响的前因。发现独特性、高品质和时尚潮流是影响最大的前因,使它们成为主要的净效应。这项工作的结果希望为从业者提供一个框架,从而更好地了解千禧一代对二手服装的购买行为。

更新日期:2021-01-17
down
wechat
bug