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New Zealand’s public diplomacy in the Pacific: a reset, or more of the same?
Place Branding and Public Diplomacy Pub Date : 2021-01-11 , DOI: 10.1057/s41254-020-00196-x
Simon Mark

New Zealand’s Pacific Reset, a significant shift in New Zealand’s foreign policy towards the Pacific Islands region, was launched in 2018 by the government of Prime Minister Jacinda Ardern. The Pacific Reset emphasises engagement, partnerships, and collaboration, and a greater focus on soft power, public diplomacy and people-to-people measures. It has resulted in an increase in New Zealand public diplomacy in the Pacific, including a new broadcasting initiative, and enhanced domestic public diplomacy. The language and objectives of the Pacific Reset replicate key characteristics of the New Public Diplomacy, which is frequently distinguished from the ‘old’ on the basis of two way engagement. This article argues that whilst the Pacific Reset seeks to reflect the ethos of the New Public Diplomacy, in practice, New Zealand’s Pacific public diplomacy is a mixed bag. In a contested and crowded strategic and public diplomacy environment, putting into practice a New Public Diplomacy demands a greater focus on listening.

中文翻译:

新西兰在太平洋的公共外交:重置,还是更多?

新西兰的太平洋重置是新西兰对太平洋岛屿地区外交政策的重大转变,由总理杰辛达·阿德恩 (Jacinda Ardern) 政府于 2018 年启动。太平洋重置强调参与、伙伴关系和协作,并更加关注软实力、公共外交和民间措施。这导致新西兰在太平洋地区的公共外交有所增加,包括一项新的广播倡议,并加强了国内公共外交。太平洋重置的语言和目标复制了新公共外交的关键特征,新公共外交经常基于双向参与而与“旧”外交相区分。本文认为,虽然太平洋重置旨在反映新公共外交的精神,但在实践中,新西兰的太平洋公共外交好坏参半。在竞争激烈的战略和公共外交环境中,新公共外交的实施需要更加注重倾听。
更新日期:2021-01-11
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