This paper aims to critically analyze one of the most impactful events reported from the Indian corporate scenario in recent years, from the premise of its aesthetic underpinnings. Our focus is on the ambitious 2008 all cash cross-border acquisition of Jaguar and Land Rover businesses by Tata Motors Limited from Ford Motor Company, US. This move not only added stature to the already reputed brand but was also instrumental in positioning India in the global automotive arena. Using the Natyasastra , an ancient Sanskrit scripture on Indian dramaturgy, as an aesthetic tool, we attempt to unravel the emotional performance depicted by various stakeholders partaking in the theatrics of the Jaguar Land Rover acquisition event. In the backdrop of theatrical performance, we examine the dialogical exchange between three distinct sets of actors, the firm, media, and equity market, to identify and elucidate the emotions they predominantly depict in the Jaguar Land Rover acquisition. This paper’s over-arching goal is to shift the preoccupation with metrics of organizational performance to focus instead on the emotional performance manifested through organizational activities, using an aesthetic and essentially Indian performative perspective.

中文翻译：

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组织戏剧美学探索：以塔塔汽车收购捷豹路虎为例

本文旨在从其美学基础的前提下，批判性地分析近年来印度企业情景中报道的最具影响力的事件之一。我们的重点是 2008 年塔塔汽车有限公司从美国福特汽车公司对捷豹和路虎业务的雄心勃勃的全现金跨境收购。此举不仅提高了已经享有盛誉的品牌的地位，而且还有助于将印度定位在全球汽车领域。使用 Natyasastra，一部关于印度戏剧的古老梵文经文，作为一种审美工具，我们试图解开参与捷豹路虎收购事件戏剧的各个利益相关者所描绘的情感表现。在戏剧表演的背景下，我们考察了三组不同的演员之间的对话交流，公司，媒体和股票市场，以识别和阐明他们在 Jaguar Land Rover 收购中主要描绘的情绪。本文的总体目标是将关注组织绩效指标的注意力转移到通过组织活动表现出来的情感绩效上，使用美学和本质上是印度表演的视角。