当前位置: X-MOL 学术Thunderbird International Business Review › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Luxury rental purchase intention among millennials—A cross-national study
Thunderbird International Business Review Pub Date : 2020-09-23 , DOI: 10.1002/tie.22174
Sita Mishra 1 , Sheetal Jain 2, 3 , Vimi Jham 4
Affiliation  

In the last few years, a radical shift has been observed in luxury consumption behavior, particularly in millennials who are increasingly inclined toward sustainability. There has been a tremendous rise in demand for services providing a non-ownership model of consumption. However, hardly any study has focused on exploring the consumption behavior of the millennials for luxury fashion goods in the context of sharing economy. Hence, this research aims to examine the key drivers that affect millennials attitude and purchase intention of luxury fashion on rent. Data were collected via mall-intercept questionnaire survey method from millennials in India and United Arab Emirates (UAE) who aspired to consume luxury fashion goods on rental basis. Statistical tests, including confirmatory factor analysis, multi-group analysis, and structural equation modeling, were applied for data analysis. Furthermore, an integrated conceptual model based on self-determination theory and theory of reasoned action is proposed to examine the key driving motivators that affect millennials' attitude and purchase intention of luxury fashion on rent in the UAE and India. The results reveal that significant differences exist across the nations. Experience value and identity projection value had a higher impact on UAE citizens than Indians. The current study is a pioneer study that attempted to understand the young consumer's attitude and purchase intention for luxury fashion rental consumption and examine differences and similarities of millennials across nations.

中文翻译:

千禧一代的豪宅租赁购买意愿——一项跨国研究

在过去几年中,奢侈品消费行为发生了根本性转变,尤其是在越来越倾向于可持续发展的千禧一代中。对提供非所有权消费模式的服务的需求大幅增长。然而,几乎没有任何研究专注于探索共享经济背景下千禧一代对奢侈时尚商品的消费行为。因此,本研究旨在研究影响千禧一代对奢侈品租赁态度和购买意愿的关键驱动因素。数据是通过 mall-intercept 问卷调查方法从印度和阿拉伯联合酋长国 (UAE) 渴望以租赁方式消费奢侈品的千禧一代收集的。统计检验,包括验证性因素分析、多组分析、和结构方程建模,被应用于数据分析。此外,提出了一个基于自我决定理论和理性行动理论的综合概念模型,以研究影响千禧一代对阿联酋和印度奢侈品租赁态度和购买意愿的关键驱动因素。结果表明,各国之间存在显着差异。与印度人相比,经验值和身份投射值对阿联酋公民的影响更大。目前的研究是一项先驱性研究,试图了解年轻消费者对奢侈品租赁消费的态度和购买意愿,并考察各国千禧一代的差异和相似之处。提出了一个基于自我决定理论和理性行动理论的综合概念模型,以研究影响千禧一代对阿联酋和印度奢侈品租赁态度和购买意愿的关键驱动因素。结果表明,各国之间存在显着差异。与印度人相比,经验值和身份投射值对阿联酋公民的影响更大。目前的研究是一项先驱性研究,试图了解年轻消费者对奢侈品租赁消费的态度和购买意愿,并考察各国千禧一代的差异和相似之处。提出了一个基于自我决定理论和理性行动理论的综合概念模型,以研究影响阿联酋和印度千禧一代奢侈品租赁态度和购买意愿的关键驱动因素。结果表明,各国之间存在显着差异。与印度人相比,经验值和身份投射值对阿联酋公民的影响更大。目前的研究是一项先驱性研究,试图了解年轻消费者对奢侈品租赁消费的态度和购买意愿,并考察各国千禧一代的差异和相似之处。结果表明,各国之间存在显着差异。与印度人相比,经验值和身份投射值对阿联酋公民的影响更大。目前的研究是一项先驱性研究,试图了解年轻消费者对奢侈品租赁消费的态度和购买意愿,并考察各国千禧一代的差异和相似之处。结果表明,各国之间存在显着差异。与印度人相比,经验值和身份投射值对阿联酋公民的影响更大。目前的研究是一项先驱性研究,试图了解年轻消费者对奢侈品租赁消费的态度和购买意愿,并考察各国千禧一代的差异和相似之处。
更新日期:2020-09-23
down
wechat
bug