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Impact of environmental and health consciousness on ecological consumption intention: The moderating effects of haze and self-competence
Journal of Consumer Affairs ( IF 2.603 ) Pub Date : 2021-02-24 , DOI: 10.1111/joca.12356
Zhang Hao 1 , Qi Chenyue 1
Affiliation  

This study is an investigation of how environmental consciousness and health consciousness influence consumers' ecological purchase intentions regarding eco-friendly products (pollution-reduction behavior) and self-protective products (pollution-avoidance behavior). Data collected in a between-subject experiment indicate that environmental and health consciousness influence ecological purchase intentions. Moreover, haze pollution moderates these effects. On hazy days, environmental consciousness motivates ecological intentions; on clear days, health consciousness motivates ecological purchase intentions. In addition, perceived self-competence moderates the impacts of environmental consciousness and health consciousness on purchase intentions. Consumers with high self-competence are only influenced by environmental consciousness. Health consciousness has the strongest effects on consumers who have low self-competence. Implications for policymakers and managers are discussed.

中文翻译:

环境与健康意识对生态消费意愿的影响:雾霾与自我胜任力的调节作用

本研究调查环境意识和健康意识如何影响消费者对环保产品(减少污染行为)和自我保护产品(避免污染行为)的生态购买意愿。在受试者间实验中收集的数据表明,环境和健康意识会影响生态购买意愿。此外,雾霾污染缓和了这些影响。在朦胧的日子里,环保意识激发了生态意图;在晴朗的日子里,健康意识激发了生态购买意愿。此外,感知的自我能力调节了环境意识和健康意识对购买意愿的影响。自我能力强的消费者只受环境意识的影响。健康意识对自我能力低下的消费者影响最大。讨论了对政策制定者和管理者的影响。
更新日期:2021-02-24
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