Environmental nonprofit organizations attract less than 5 % of total philanthropic giving. Given the seriousness of the environmental challenges facing the globe, it is imperative to identify barriers to and best practices in soliciting environmental giving. Past studies have identified the difficulty in soliciting funding for macro-level environmental concerns or for concerns considered to be public goods; however, little research has been conducted about giving to regional environmental concerns. Our research questions were as follows: (a) from what type of sources do residents believe environmental protection for regional environmental concerns should be funded?; (b) how willing are residents to contribute financially to regional environmental concerns?; and (c) to what extent do residents trust nonprofit organizations to address regional environmental concerns? We surveyed Florida residents (n = 548) about the conservation of the Ocklawaha River and the breaching of the Rodman Reservoir, an area with pressing environmental concerns and heavily frequented for economic and recreational use. Findings suggest that (a) participants believe government agencies, not nonprofits, should fund restoration projects, (b) participants trust nonprofits more than government to accomplish restoration goals, and (c) participants are more interested in contributing via taxes than via donations. Considerations for fundraising are discussed.

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为区域环境问题筹款：公众对谁对当地环境负有经济责任的看法

环保非营利组织吸引的慈善捐赠不到 5%。鉴于全球面临的环境挑战的严重性，必须确定在征求环境捐赠方面的障碍和最佳实践。过去的研究已经确定了为宏观层面的环境问题或被认为是公共产品的问题寻求资金的困难；然而，关于给予区域环境问题的研究很少。我们的研究问题如下： (a) 居民认为应该从哪些类型的来源资助区域环境问题的环境保护？(b) 居民对区域环境问题做出财政贡献的意愿如何？(c) 居民在多大程度上信任非营利组织来解决区域环境问题？我们调查了佛罗里达州的居民（n  = 548）关于奥克拉瓦哈河的保护和罗德曼水库的破坏，这是一个环境问题紧迫的地区，经常用于经济和娱乐用途。调查结果表明 (a) 参与者认为应该由政府机构而不是非营利组织资助修复项目，(b) 参与者比政府更信任非营利组织来实现修复目标，以及 (c) 参与者对通过税收做出贡献而不是通过捐赠更感兴趣。讨论了筹款的注意事项。