The use of fundraising strategies in professional associations is on the rise as member donations have become an increasingly important revenue stream for the associations. This study aims to understand why member volunteers are potential donors to professional associations and to examine whether association solicitation is effective in increasing member volunteer donations. A moderated mediation model was tested with data that consisted of 3,224 professional association members. The results suggest that member satisfaction significantly mediates the relationship between member volunteering and financial giving, and solicitation only makes a difference to member volunteers who are satisfied with their membership. This study concludes that targeting satisfied member volunteers for donations could yield financial benefits to professional associations.

中文翻译：

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将志愿者转变为捐助者：专业协会的筹款策略

由于会员捐款已成为协会越来越重要的收入来源，因此在专业协会中使用筹款策略的情况正在增加。本研究旨在了解为什么会员志愿者是专业协会的潜在捐助者，并检查协会征集是否能有效增加会员志愿者的捐款。使用由 3,224 名专业协会成员组成的数据测试了一个有调节的中介模型。结果表明，会员满意度显着调节了会员志愿服务和经济捐赠之间的关系，而招揽只会对对其会员资格感到满意的会员志愿者产生影响。