Previous research indicates that speakers of American English chiefly use crispy when referring to dry foods and crunchy when referring to wet foods, suggesting that these near‐synonyms have different semantic frames. The present study is the first to address how speakers of American English process crispy and crunchy by investigating whether foods with frame‐semantically (in)congruent food labels influence thoughts about and taste perception of foods. Taste tests with dry and wet foods labeled (in)congruently with regards to their water content showed that while thoughts remained unaffected, the frame‐semantically incongruent context produced significantly higher taste ratings than the frame‐semantically congruent context. Further research is necessary to explain whether and to what extent these findings can be generalized to other foods and near‐synonyms.

中文翻译：

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鲜美的字眼：使用框架语义来增强消费者对薯片和苹果的喜好

以前的研究表明，美国英语主要是利用扬声器香脆指干的食物，当脆脆指湿的食物时，表明这些近义词有不同的语义框架。本研究是第一个解决讲美国英语的人如何处理脆皮和松脆食品的研究。通过调查在框架上具有一致的食品标签的食品是否会影响食品的想法和口味感知。对干和湿食品的水分含量进行一致标记的味觉测试表明，尽管思想不受影响，但框架-意味不一致的背景下产生的口感评级明显高于框架-意味一致的背景。有必要进行进一步的研究来解释这些发现是否可以推广到其他食品和近义词。