Abstract

Using the mainstream media as a starting point, this article argues that the ongoing changes in the mainstream/alternative continuum are not just dependent on how right-wing alternative news media relate to certain journalistic practices but also on mainstream media reactions to their emergence. The following questions are thus asked: Are right-wing alternative news media accepted or rejected as journalistic actors, and are their ideological orientation deemed legitimate or deviant? this article combines insights into how the boundaries between mainstream and alternative media have become increasingly blurred in the digital context and uses the concepts of boundary work, interloper media and Hallin’s three-sphere model to examine these questions in a Scandinavian context. Based on a quantitative content analysis of 430 online mainstream news articles, this study demonstrates striking differences between the Scandinavian countries. While there are few or no reactions from the Danish mainstream media, the Swedish mainstream media largely reject right-wing alternative media as journalistic actors and position their ideological orientation as deviant. The Norwegian case is found in between. The results contribute to developing the scholarly understanding of the mainstream/alternative continuum and, thus, right-wing alternative news media’s position in the wider digital media landscape from a mainstream media perspective.

摘要

本文以主流媒体为出发点，认为主流/另类连续体的持续变化不仅取决于右翼另类新闻媒体与某些新闻实践的关系，还取决于主流媒体对其出现的反应。因此，我们提出以下问题：右翼另类新闻媒体作为新闻行为者是被接受还是被拒绝，他们的意识形态取向被视为合法还是异常？本文结合了对主流媒体和另类媒体之间的界限如何在数字环境中变得越来越模糊的见解，并使用边界工作、闯入者媒体和哈林的三球模型的概念在斯堪的纳维亚语境中研究这些问题。本研究基于对 430 篇在线主流新闻文章的定量内容分析，展示了斯堪的纳维亚国家之间的显着差异。虽然丹麦主流媒体很少或根本没有反应，但瑞典主流媒体在很大程度上拒绝将右翼另类媒体视为新闻行为者，并将其意识形态取向视为异常。挪威的案例介于两者之间。研究结果有助于发展对主流/另类连续体的学术理解，从而从主流媒体的角度了解右翼另类新闻媒体在更广泛的数字媒体领域的地位。瑞典主流媒体在很大程度上拒绝将右翼另类媒体视为新闻行为者，并将其意识形态取向视为异常。挪威的案例介于两者之间。研究结果有助于发展对主流/另类连续体的学术理解，从而从主流媒体的角度了解右翼另类新闻媒体在更广泛的数字媒体领域的地位。瑞典主流媒体在很大程度上拒绝将右翼另类媒体视为新闻行为者，并将其意识形态取向视为异常。挪威的案例介于两者之间。研究结果有助于发展对主流/另类连续体的学术理解，从而从主流媒体的角度了解右翼另类新闻媒体在更广泛的数字媒体领域的地位。