Purpose

The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards. The recent global COVID-19 outbreak should be a wake-up call for the industry, as vulnerabilities have been laid bare. The current challenges should be used as a motivation to change the meaning of travel to support the global warming crisis. This paper aims emphasis that, by means of new stories, new values, beliefs and ultimately travel behaviours can be rewritten.

Design/methodology/approach/

This study embraces a pragmatic approach to research. To ensure plausibility, credibility and relevance, the research carried out multi-disciplinary analysis of secondary data, information, knowledge and draws on current developing trends.

Findings

The travel community needs to take responsibility and start reducing its carbon footprint and as carbon neutrality is increasingly a global priority. Accordingly, this research considers potential future travel-related behaviours that could support more carbon-neutral travel. Significantly, it notes how the COVID-19 outbreak has offered insights into potential positive changes. To benefit from these changes, new stories for industry providers are necessary to encourage more carbon-neutral travel practices.

Originality/value

This paper offers timely and original discussions on the future of travel as a result of COVID-19 impacts. It draws on the power of storytelling as a means of achieving behavioural change in the travel community to support the challenge of climate change.

中文翻译：

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旅行和气候危机：探索 COVID-19 的影响和故事鼓励变革的力量

目的

由于碳排放导致的温度升高，自然环境正面临前所未有的时代，而与旅游相关的行业对此做出了重大贡献。最近全球爆发的 COVID-19 疫情应该为该行业敲响警钟，因为漏洞已经暴露无遗。当前的挑战应该被用作改变旅行意义以支持全球变暖危机的动力。本文旨在强调，通过新的故事、新的价值观、信念和最终的旅行行为都可以被改写。

设计/方法论/途径/

本研究采用务实的研究方法。为确保合理性、可信度和相关性，该研究对二手数据、信息、知识进行了多学科分析，并借鉴了当前的发展趋势。

发现

随着碳中和日益成为全球优先事项，旅游界需要承担责任并开始减少其碳足迹。因此，本研究考虑了未来可能支持更多碳中和旅行的旅行相关行为。值得注意的是，它指出了 COVID-19 的爆发如何让人们深入了解潜在的积极变化。为了从这些变化中受益，行业供应商需要新的故事来鼓励更多的碳中和旅行实践。

原创性/价值

由于 COVID-19 的影响，本文对旅行的未来进行了及时和原创的讨论。它利用讲故事的力量作为实现旅游社区行为改变的一种手段，以支持应对气候变化的挑战。