Children have increasingly become the target of commercial entities that seek their customer data. This study examines how young children deal with these requests and explores how enhancing their privacy literacy is related to real disclosure behavior. Additionally, the paper explores how this relationship is affected when companies provide a reward in exchange for the data and how it is mediated by how fair children think data practices are. An experiment with 496 children (9–13 years old) shows that privacy literacy negatively influences disclosure behavior. However, there is an interaction effect between privacy literacy and reward on perceived fairness, eventually affecting disclosure behavior. More specifically, children who are more literate find data practices to be fairer when a reward is provided, which in turn leads to greater data disclosure. Implications of the findings and directions for future research are discussed.

儿童已越来越成为寻求其客户数据的商业实体的目标。这项研究探讨了幼儿如何处理这些要求，并探讨了如何提高他们的隐私素养与真实披露行为之间的关系。此外，本文探讨了当公司提供奖励以交换数据时这种关系如何受到影响，以及如何通过公平的孩子们认为数据实践的方式来调节这种关系。对496名儿童（9-13岁）进行的一项实验表明，隐私素养会对披露行为产生负面影响。但是，隐私素养和奖励之间在感知的公平性上存在交互作用，最终影响披露行为。更具体地说，识字程度较高的孩子在提供奖励时会发现数据做法更加公平，进而导致更多的数据披露。讨论了发现的含义和未来研究的方向。