Abstract

Olympic cities increasingly draw on New Urban Tourism (NUT) principles as part of a host’s strategic tourism development objectives. By doing so, governments and event organisers seek to entangle visitors with local urban, cultural and everyday life. Yet, empirical evidence generated across previous Olympic cities illustrates how hosts often fail to encourage such host–guest interactivity. This is a critical tourism geography and consumption issue repeatedly identified across host city contexts. To address the disconnect between inbound urban tourists and host communities, Tokyo 2020 explicitly placed NUT objectives at the heart of official bid and policy promises. On the basis of a 33-day walking ethnography in Tokyo as well as 26 interviews and documentary analysis, our work details a set of strategically planned and creative NUT initiatives deployed by the public, private sector, and host community in the lead up to the Tokyo 2020 Games. Some of these include state-funded walking tours and city volunteer guide networks; tourist boards promoting local-grassroots festivals; through to joint collaborations between local tourist boards and ‘Timeout’ to produce local guides – constituting a productive step forward for showcasing the local culture outside tourist bubbles. Furthermore, we illustrate how Tokyo’s urban landscape closely intertwines tourist bubbles with local neighbourhoods affording a potential balance between staged and spontaneous host–guest interaction. Our conclusions emphasise the conceptual, social, and economic implications for strategic planning and implementation of NUT in Olympic cities and its potential contribution to inclusive and sustainable development.

摘要

奥运城市越来越多地利用新城市旅游 (NUT) 原则作为东道主旅游战略发展目标的一部分。通过这样做，政府和活动组织者试图让游客了解当地的城市、文化和日常生活。然而，以往奥运城市的经验证据表明，东道主往往未能鼓励这种主客互动。这是一个在主办城市背景下反复发现的关键旅游地理和消费问题。为了解决入境城市游客与东道主社区之间的脱节问题，东京 2020 明确将 NUT 目标置于官方申办和政策承诺的核心。基于在东京进行的为期 33 天的步行民族志以及 26 次采访和文献分析，我们的工作详细介绍了公共、私营部门和东道主社区在 2020 年东京奥运会之前部署的一系列战略规划和创造性的 NUT 举措。其中一些包括国家资助的徒步旅行和城市志愿者导游网络；宣传地方基层节日的旅游委员会；通过当地旅游局与“Timeout”之间的联合合作来制作当地指南——这是在旅游泡沫之外展示当地文化的富有成效的一步。此外，我们还说明了东京的城市景观如何将旅游泡沫与当地社区紧密交织在一起，从而在分阶段和自发的主客互动之间提供潜在的平衡。我们的结论强调概念、社会、