Whilst there is extant research focusing on the link between hotel reviews and pricing there is scant attention paid to the impact of pricing on hotel review ratings. This paper presents a large scale study based on a novel dataset of more than 44,000 guest review ratings linked to the prices paid for rooms of an European hotel group. Through applying a panel regression analysis we reveal that expectancy-disconfirmation is generally stronger than the placebo effect and higher prices have a negative effect on review ratings, not only when assessing perceived value for money but also when evaluating perceived quality. We identify the trip and guest characteristics which impact on the price-review relationship. Findings provide hotel managers with key quantitative information for simultaneously calibrating quality and revenue targets. Substantial implications include an integrated approach for segmentation as a route to better manage pricing, revenue optimization and reputation.

尽管有大量研究集中在酒店评论与定价之间的联系上，但很少关注定价对酒店评论评级的影响。本文基于一个新的数据集，进行了一项大规模研究，该数据集包含超过44,000条住客点评评分，这些评分与欧洲酒店集团的客房价格相关。通过应用面板回归分析，我们发现，预期不一致通常比安慰剂效应更强，而较高的价格不仅对评估物有所值，而且对评估质量也对评论评级产生负面影响。我们确定会影响价格评论关系的旅行和客人特征。调查结果为酒店经理提供了重要的定量信息，以同时校准质量和收入目标。