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Intention to reduce food waste: A study among Malaysians
Journal of the Air & Waste Management Association ( IF 2.7 ) Pub Date : 2021-04-19 , DOI: 10.1080/10962247.2021.1900001
Loh Chun T'ing 1 , Krishna Moorthy 2 , Nirossheni Gunasaygaran 1 , Chong Sek Li 1 , Darrsini Omapathi 1 , Ho Jia Yi 1 , Kanageswary Anandan 1 , Kirutiga Sivakumar 1
Affiliation  

ABSTRACT

Malaysia, also known as a food haven, is currently facing an excessive food waste problem which poses a threat to the environment. The objective of this research is to study the factors that affect the behavioral intention of Malaysians to reduce food waste. This study employs the Theory of Planned Behavior (TPB) and the Norm Activation Model (NAM) to better understand the behavioral intention of Malaysians toward reducing food waste. A cross-sectional study was conducted, using 352 self-administered survey questionnaires. Data collected were analyzed through PLS-SEM analysis. The results show that awareness of consequences (AC) and ascription of responsibility (AR) influence personal norms, while attitude, perceived behavioral control, and personal norms (PN) have significant effect on behavioral intention (BI) to reduce food waste. Furthermore, PN partially mediates the relationship between AC and BI as well as AR and BI. This study offers critical insights which will benefit the Malaysian Government, Non-Governmental Organizations (NGOs), and other related parties in recognizing factors influencing the intention to reduce food waste which can be adopted to develop practical solutions to curb food waste in Malaysia.

Implications: This study offers critical insights to the Malaysian Government, non-governmental organizations (NGOs), and other related parties in recognizing factors influencing the intention to reduce food waste which can be adopted to develop practical solutions to curb food waste in Malaysia.



中文翻译:

减少食物浪费的意图:一项针对马来西亚人的研究

摘要

马来西亚,也被称为食物天堂,目前正面临着对环境构成威胁的过度食物浪费问题。这项研究的目的是研究影响马来西亚人减少食物浪费的行为意图的因素。这项研究采用计划行为理论(TPB)和规范激活模型(NAM)来更好地了解马来西亚人减少食物浪费的行为意图。使用 352 份自我管理的调查问卷进行了横断面研究。收集的数据通过PLS-SEM分析进行分析。结果表明,后果意识(AC)和责任归属(AR)影响个人规范,而态度、感知行为控制和个人规范(PN)对减少食物浪费的行为意向(BI)有显着影响。此外,PN 部分地调节了 AC 和 BI 以及 AR 和 BI 之间的关系。这项研究提供了重要的见解,将有利于马来西亚政府、非政府组织 (NGO) 和其他相关方认识到影响减少食物浪费意图的因素,这些因素可用于制定遏制马来西亚食物浪费的实用解决方案。

启示: 本研究为马来西亚政府、非政府组织 (NGO) 和其他相关方提供了重要的见解,以识别影响减少食物浪费意图的因素,这些因素可用于制定遏制马来西亚食物浪费的实用解决方案。

更新日期:2021-06-23
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