Desire thinking (voluntary thinking involving a perseverative focusing on desired target-related memories, images, and information), is an important factor in the experience of drinking urges and cravings. Research has not examined the relationship between desire thinking, behavioural intention and the implementation of that behaviour into action, nor how one’s past repeated behaviour in situ (expressed as habit) may moderate these relationships. We employed an ad libitum drinking paradigm to provide indirect measures of in-the-moment drinking behaviours (amount poured [mls] and amount consumed [mls]) in a group of eighty-eight self-defined social drinkers immediately after measuring self-reported drinking habit, drinking-related desire thinking, and general drinking behaviour. Results confirmed the predicted positive relationship between desire thinking and in-the-moment drinking behaviour with the effects increasing as a function of rising drinking habit strength. We also observed a dissociation between desire thinking components (verbal perseveration and imaginal prefiguration) in the moderating effects of habit strength on drinking behaviour. For imaginal prefiguration (thoughts related to construction of mental images of a desired target or of its context for consumption) a direct effect on drinking behaviours was shown. In comparison, the effect for verbal perseveration (repetitive self-talk regarding the need to achieve a desired target) was not shown to independently predict drinking-related behaviour but was significantly moderated by increasing drinking-related habit strength. Future work should formulate the nature of this moderating influence on perseverative goal-directed thinking.

欲望思维（自愿性思维涉及对与目标有关的记忆，图像和信息的持久关注），是饮酒冲动和渴望的重要因素。研究还没有研究欲望思维，行为意图和将该行为实施为行动之间的关系，也没有研究一个人过去在原地重复的行为（以习惯表示）如何缓和这些关系。我们随意雇用饮酒范式可在测量了自我报告的饮酒习惯后立即提供间接测量一组88个自定义社交饮酒者的即时饮酒行为（倾倒量[mls]和消耗量[mls]）。相关的欲望思考和一般的饮酒行为。结果证实了预期思维与即时饮酒行为之间的预期正相关关系，其影响随着饮酒习惯强度的增加而增加。我们还观察到在习惯性强度对饮酒行为的调节作用中，欲望思维成分（言语坚持和想象中的形容）之间的分离。对于想象中的形容（与构筑所需目标或其消费环境的心理图像有关的思想），显示了对饮酒行为的直接影响。相比之下，言语坚持不懈的效果（关于达到预期目标的重复性自我交谈）并未显示出独立预测与饮酒有关的行为，但通过增加与饮酒有关的习惯强度而明显减轻了这种影响。未来的工作应阐明这种适度影响对持久性目标导向思维的本质。