Sleep Number became an official health and wellness sponsor of the National Football League (NFL) in 2018, making each active player eligible for a free internet-enabled smart bed. This article investigates the social and digital divides that arise as the NFL and Sleep Number imagine sleep as something “smart” and anchored in technological progress in marketing campaigns. This article argues that while the NFL and Sleep Number package smart beds as empowering and emancipatory, corporate storytelling creates new rest-related obligations and re-constitutes collective understandings of sleep and sleep difficulties along racial, gender, and economic lines. Smarter sleep promotes individualized, market-driven solutions which are at odds with emerging scientific findings that highlight the role of racism and other structural issues in sleep and sleep disparities.

Sleep Number于2018年成为美国国家橄榄球联盟（NFL）的官方健康赞助商，使每个活跃球员都有资格免费获得支持互联网的智能床。本文研究了随着NFL和“睡眠号”将睡眠想象为“智能”事物并在营销活动的技术进步中扎根而出现的社会和数字鸿沟。本文认为，尽管NFL和“睡眠号”将智能床包装为赋予权力和解放性的东西，但公司讲故事创造了与休息有关的新义务，并重新构成了对种族，性别和经济方面对睡眠和睡眠困难的集体理解。智慧睡眠可促进个性化，