Consumer behaviour in the groups or organizations used to select and secure services, products, experiences, or innovations and the developments for meeting their needs and their influences on the purchaser and the society. Knowledge of consumers' conditions, factors, and behavioural reasons ensure competitiveness in entrepreneurship. In this paper, the Adaptive Hybridized Intelligent Computational model (AHICM) has developed to analyze consumer behaviour for business development. New products, new beliefs, and psychology for society require a thorough analysis of segments of the market and consumer requirements. Later, in customer behaviour analyzing, companies must implement a reliable, effective, and flexible marketing strategy that guarantees profits and sales. It has attained by the strategic planning and the objective market segment objective based on the computational model. The study results are presented by segmenting respondents by the sustainability factor, determining the impact of sustainability values upon consumers' conduct, and identifying barriers to the transformation of values in action.

群体或组织中的消费者行为，用于选择和保护服务，产品，体验或创新以及发展，以满足其需求以及对购买者和社会的影响。了解消费者的状况，因素和行为原因可确保企业竞争力。在本文中，已经开发了自适应混合智能计算模型（AHICM）来分析消费者行为以促进业务发展。社会的新产品，新信念和心理学要求对市场和消费者需求进行彻底的分析。后来，在客户行为分析中，公司必须实施可靠，有效和灵活的营销策略，以保证利润和销售。它是通过基于计算模型的战略规划和客观细分市场目标而实现的。通过按可持续性因素对受访者进行细分，确定可持续性价值对消费者行为的影响以及确定行动中的价值转变的障碍，可以得出研究结果。