Abstract

Objective

To synthesize experimental research on the impact of narrative point of view (POV) on message processing and persuasion outcomes in health promotion. Moderators examined included characteristics of study design, participants, and experimental stimuli.

Design and Main Outcome Measures

Random effects model meta-analysis of 16 health promotion experiments, using the metafor package in R. Studies included compared the effects of first- and third-person POV on risk perceptions, attitudes, behavioral intention, identification and transportation.

Results

There was no evidence of publication bias. Narratives told in the first-person POV led to higher levels of perceived susceptibility (d = 0.10, 95% CI [0.01, 0.20]) and identification feelings (d = 0.10, 95% CI [0.10, 0.21]) than third-person narratives. The effects of first-person POV narratives were significantly stronger for stories that were written in the past-tense and that depicted the protagonist as being similar to message recipients.

Conclusion

Findings support a theoretical model of POV impact in which a first-person perspective increases identification with the character, thereby leading to higher levels of perceived susceptibility to the health threat. The practical implication is that the effectiveness of narrative persuasion is enhanced by using the first-person point of view, emphasizing target audience-protagonist similarities, and telling stories in the past tense.

中文翻译：

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观点对健康信息中叙述处理和说服的影响的荟萃分析

摘要

客观的

综合有关叙事观点 (POV) 对健康促进中信息处理和说服结果影响的实验研究。检查的主持人包括研究设计、参与者和实验刺激的特征。

设计和主要成果措施

使用 R 中的metafor包对 16 个健康促进实验进行随机效应模型元分析。研究包括比较了第一人称和第三人称 POV 对风险感知、态度、行为意图、识别和交通的影响。

结果

没有发表偏倚的证据。与第三人称相比，以第一人称视角讲述的叙述导致更高水平的感知敏感性 ( d  = 0.10, 95% CI [0.01, 0.20]) 和认同感 ( d  = 0.10, 95% CI [0.10, 0.21])叙述。第一人称 POV 叙事的效果对于以过去时态编写的故事以及将主角描述为与消息接收者相似的故事要强得多。

结论

研究结果支持 POV 影响的理论模型，其中第一人称视角增加了对角色的认同，从而导致对健康威胁的感知敏感性更高。实际意义是，通过使用第一人称视角、强调目标受众-主角的相似性以及用过去时讲故事来增强叙事说服的有效性。