COVID‐19 has impacted a range of industries, of which the fashion industry is no exception. Here, we examine the effects of COVID‐19 on the geographies of that industry in Australia. We use a path‐dependency framework to understand the evolution of the Australian fashion industry and to evaluate the impact of COVID‐19 as an external shock to this evolution. The Australian fashion industry has been hit particularly hard by the pandemic. Drawing upon a qualitative methodology and associated set of methods consisting of 24 semi‐structured interviews with key industry actors, we explore three key themes. First, we examine the impact of COVID‐19 on firm dynamics, investigating how fashion brands have navigated a period of significant uncertainty through a combination of highly nimble internal business practices and industry collaborations. Second, in light of unstable globalised supply chains, we consider the important role of local garment production in supporting industrial resilience. Third, we explore how changing consumption behaviours are altering the retail geographies of the Australian fashion industry in both physical and virtual spaces. Based on our analysis of preliminary results, we reflect on the suitability of an evolutionary approach in this context and outline a number of themes of future research.

中文翻译：

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COVID-19期间不断变化的时尚地理：澳大利亚案例

COVID-19影响了许多行业，其中时装行业也不例外。在这里，我们研究了COVID-19对澳大利亚该行业地理的影响。我们使用路径依赖框架来了解澳大利亚时装行业的发展并评估COVID-19的影响，以此作为对这种发展的外部冲击。大流行给澳大利亚时装业带来了沉重的打击。利用定性方法论和相关方法集，该方法论集由对关键行业参与者的24次半结构化访谈组成，我们探索了三个关键主题。首先，我们考察了COVID-19对公司动态的影响，调查了时尚品牌如何通过高度灵活的内部业务实践和行业合作相结合，度过了一段不确定的时期。第二，鉴于不稳定的全球化供应链，我们认为本地服装生产在支持工业弹性方面的重要作用。第三，我们探讨了不断变化的消费行为如何改变了物理和虚拟空间中澳大利亚时装业的零售地域。在对初步结果进行分析的基础上，我们反思了这种演化方法在这种情况下的适用性，并概述了未来研究的许多主题。