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Leverage points of tourism destination competitiveness dynamics
Tourism Management Perspectives ( IF 7.608 ) Pub Date : 2021-03-03 , DOI: 10.1016/j.tmp.2021.100792
Martin Luštický , Petr Štumpf

Tourism destination comprises a highly competitive and complex market. This paper integrates the principal factors of destination competitiveness into the Aggregated Model. Using the Analytic Hierarchy Process, it examines the impact of stakeholders' activities on the principal factors and related sub-factors. It identifies the factors which can be considerably influenced by stakeholders' activities and thus have the potential to become the leverage points of destination competitiveness. However, destination competitiveness is a multi-dimensional concept covering complex relations among the factors of competitiveness. The study exposes such relations by developing a systemic model. It identifies three leverage points that influence the highest number of interrelations in the model. Destination managers can use these points to improve destination competitiveness and its dynamics by focusing cooperation activities with local stakeholders on gathering data and conducting research, undertaking marketing activities, and creating the destination image.



中文翻译:

旅游目的地竞争力动态的杠杆点

旅游目的地包括一个高度竞争和复杂的市场。本文将目的地竞争力的主要因素整合到汇总模型中。它使用层次分析法检查利益相关者的活动对主要因素和相关子因素的影响。它确定了可能受利益相关者的活动影响很大的因素,因此有可能成为目的地竞争力的杠杆点。但是,目的地竞争力是一个多维概念,涵盖了竞争力因素之间的复杂关系。该研究通过建立系统模型揭示了这种关系。它确定了三个影响点,这些影响点影响了模型中最大的相互关系数。收集数据和进行研究进行市场营销活动,并建立目标形象

更新日期:2021-03-04
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