Research indicates that 40 % of men experience weight-related stigmatization. Yet perceptions of body size continue to be understudied in men and the stereotype content of men’s weight status remains largely unknown. Grounded in Stereotype Content Model, the research aims to uncover men’s stereotype content associated with distinct body sizes. A pilot study tested the methodological design using a representative measure of BMI-specific images among a sample of undergraduate men (N = 80). Study 1 included the BMI-specific images to assess stereotype content among a broad online sample (N = 142) and explored how participant BMI relates to such perceptions. Study 2 included images of real men to increase the ecological validity of our findings (N = 152). We also included empathy and protestant ethics to examine possible interaction effects. Results revealed that normal to overweight men scored highest on warmth and competence, while underweight and obese classes were perceived less favorably and, evidently, stereotype perceptions were increasingly severe with adiposity. Empathy moderated evaluations of warmth toward stigmatized groups, and protestant ethics moderated warmth appraisals for underweight and normal weight targets but did not influence perceptions of competence. Overall, weight stereotype content should be considered when understanding stigma-related experiences in men.

研究表明，40％的男性经历过与体重相关的污名化。然而，男性对身体大小的认知仍在研究不足，并且男性体重状况的刻板印象内容仍然未知。这项研究以“刻板印象内容模型”为基础，旨在揭示与不同身材相关的男性刻板印象内容。一项试点研究使用代表性的BMI特定图像指标对一组本科生样本（N = 80）进行了方法学设计测试。研究1包括BMI专用图像，以评估广泛的在线样本（N = 142）中的刻板印象内容，并探讨了参与者BMI如何与这种看法相关联。研究2包括真实男人的图像，以提高我们研究结果的生态有效性（N= 152）。我们还纳入了移情和新教伦理，以检验可能的互动影响。结果显示，正常至超重的男性在保暖和能力方面得分最高，而体重过轻和肥胖的人群则较差，显然，肥胖导致的刻板印象越来越严重。善解人意的人对被污名的人群进行了保暖评估，而新教伦理则对体重不足和体重正常的人进行了保暖评估，但没有影响对能力的看法。总体而言，在了解男性与耻辱相关的经历时，应考虑体重定型观念的内容。