Drawing on the literature on framing, we explore the emotional framing differences in radical and reformative NGOs over time. We analyse the sentiment of a sample of 5880 press releases issued by five NGOs positioned differently on the reformative-radical spectrum and examine how they address large companies. Our findings reveal an increasing polarisation of sentiment in these NGOs' framing, with individual NGOs gravitating towards ideal-type radical or reformative positions, respectively. In alignment with the differences in their framing, we observe differences in their approaches to cross-sector partnerships. Policymakers need to note the implications of the observed polarisation for the effectiveness and credibility of cross-sector partnerships and multi-stakeholder initiatives more generally, given the risk of co-optation (for reformative NGOs) as well as the risk of foregoing significant funding and governance opportunities (for radical NGOs).

中文翻译：

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非政府组织新闻稿的情感框架：改革与激进非政府组织

借鉴有关框架的文献，我们探索了激进和改革 NGO 随时间推移的情感框架差异。我们分析了 5880 份新闻稿样本的情绪，该样本由五个在改革激进光谱上定位不同的非政府组织发布，并研究它们如何应对大公司。我们的研究结果揭示了这些非政府组织框架中情绪的日益两极分化，个别非政府组织分别倾向于理想类型的激进或改革立场。与他们在框架上的差异相一致，我们观察到他们在跨部门合作伙伴关系的方法上存在差异。决策者需要注意观察到的两极分化对跨部门伙伴关系和多利益相关方倡议的有效性和可信度的影响，