In contrast to previous studies that emphasized how resources and institutional forces influence nonprofit organizations (NPOs)’ use of information and communications technologies (ICTs), specifically on using social media for external stakeholder engagement, we examine the relationship between the organizational culture and NPOs’ use of old and new ICTs for external and internal communication. Drawing from surveys of 500 Korean NPOs, we found that cultural values and communication practices influence NPOs’ use of traditional, digital, and sharing media differently for different communication goals. NPOs with authoritarian cultures used every possible medium, including traditional media, for internal communication to improve their performance, while family-like NPOs lagged in using new ICTs. Information-transparent practices predicted more use of ICTs, whereas collaborative and democratic communication practices did not. Implications for understanding NPOs’ use of varied ICTs by considering the organizational cultures and different communication goals are discussed.

与先前的研究强调资源和机构力量如何影响非营利组织（NPO）对信息和通信技术（ICT）的使用（特别是在使用社交媒体进行外部利益相关方参与方面）形成对比，我们考察了组织文化与NPO的关系。使用旧的和新的ICT进行内部和外部通信。通过对500个韩国非营利组织的调查，我们发现文化价值和传播方式会影响非营利组织对传统，数字和共享媒体的不同使用，以实现不同的传播目标。具有威权文化的非营利组织利用一切可能的媒体，包括传统媒体，进行内部交流以提高其绩效，而类似家庭的非营利组织则落后于使用新的信息通信技术。信息透明的做法预示着将更多地使用ICT，而协作和民主的沟通做法则没有。讨论了通过考虑组织文化和不同的沟通目标来理解NPO对各种ICT的使用的含义。